Effective Date: March 5, 2026

Privacy Policy

1. Introduction

SendGround ("SendGround," "we," "us," or "our") operates a cloud-based last-mile logistics platform, including web applications, mobile applications, APIs, and related services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access or use our Service.

By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

2. Information We Collect

2.1 Account Information

When you create an account or use our Service, we may collect:

  • Full name, email address, and phone number
  • Company name and business address
  • Billing and payment information
  • Account credentials and authentication data

2.2 Operational Data

Through the use of our platform, we process:

  • Delivery orders, addresses, and recipient information
  • Route data, optimization parameters, and delivery schedules
  • Driver profiles, assignments, and performance data
  • Proof of delivery records, including digital signatures, photographs, and GPS timestamps
  • Warehouse operations data, including inventory and sorting tasks
  • Billing records, invoices, and rate configurations

2.3 Location Data

Our Service collects precise geolocation data from drivers using our mobile application, including real-time GPS coordinates during active delivery routes. This data is essential for route optimization, live tracking, and proof of delivery functionality.

2.4 Technical and Usage Data

We automatically collect:

  • IP address, browser type, and operating system
  • Device identifiers and mobile application version
  • Pages visited, features used, and interaction patterns
  • Error logs, performance data, and diagnostic information

2.5 Communications

We may collect the content of communications sent through our platform, including WhatsApp messages, SMS notifications, email notifications, and AI chatbot interactions, to the extent necessary for delivering the Service.

3. How We Use Information

We use the information we collect for the following purposes:

  • Service Delivery: To operate, maintain, and provide the features and functionality of our platform, including route optimization, real-time tracking, driver management, warehouse operations, and automated billing.
  • Artificial Intelligence: To power our AI-driven features, including route optimization algorithms, predictive stop duration modeling, anomaly detection, and automated customer support chatbots. AI models process operational data to generate predictions and recommendations.
  • Customer Notifications: To send delivery status updates, estimated arrival times, and proof of delivery confirmations to end customers via WhatsApp, SMS, and email.
  • Account Management: To manage your account, process payments, generate invoices, and provide customer support.
  • Improvement and Analytics: To analyze usage patterns, monitor platform performance, and improve our Service.
  • Security: To detect, prevent, and address fraud, abuse, security incidents, and technical issues.
  • Communications: To send you service-related notices, updates, and promotional communications where permitted.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.

4. Legal Basis for Processing

We process personal data based on the following legal grounds, as applicable under relevant data protection laws:

  • Contractual Necessity: Processing necessary to perform our contract with you and deliver the Service.
  • Legitimate Interest: Processing necessary for our legitimate business interests, such as improving the Service, ensuring security, and preventing fraud.
  • Consent: Where you have given explicit consent, such as for marketing communications.
  • Legal Obligation: Processing necessary to comply with applicable laws and regulations.

5. Data Sharing and Disclosure

We may share your information with the following categories of recipients:

  • Infrastructure Providers: Cloud hosting and computing services that store and process data on our behalf.
  • Communication Providers: Messaging services (including WhatsApp Business API and SMS gateway providers) used to deliver notifications to end customers.
  • Payment Processors: Third-party payment services used to process subscription payments and billing transactions.
  • AI Service Providers: Artificial intelligence services used to power chatbot functionality and advanced analytics features.
  • Analytics Providers: Tools used to analyze platform usage and performance.
  • Legal and Regulatory: Law enforcement, government authorities, or other third parties when required by applicable law, court order, or to protect our rights and safety.

We do not sell your personal data to third parties.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide the Service. After account termination, we may retain certain data for a reasonable period to comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business operations. Operational data such as delivery records and invoices may be retained as required by applicable commercial and tax regulations.

7. Data Security

We implement industry-standard technical and organizational measures to protect your data, including:

  • Encryption of data in transit and at rest
  • Access controls and authentication mechanisms
  • Regular security assessments and monitoring
  • Incident response procedures

While we strive to protect your information, no method of transmission or storage is completely secure. We cannot guarantee absolute security of your data.

8. International Data Transfers

Your data may be transferred to and processed in countries other than your country of residence. When we transfer data internationally, we implement appropriate safeguards in accordance with applicable data protection laws to ensure your data remains protected.

9. Your Rights

Subject to applicable data protection laws, you may have the following rights:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Deletion: Request erasure of your personal data, subject to legal retention requirements.
  • Restriction: Request restriction of processing in certain circumstances.
  • Portability: Request a machine-readable copy of your data.
  • Objection: Object to processing based on legitimate interests or for direct marketing purposes.
  • Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise these rights, please contact us at privacy@sendground.com. We will respond to your request within the timeframe required by applicable law.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our Service. These include:

  • Essential Cookies: Required for the Service to function properly.
  • Analytics Cookies: Used to understand how users interact with the Service.
  • Preference Cookies: Used to remember your settings and preferences.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Service.

11. Children's Privacy

Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us so that we can take appropriate action.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Effective Date" above. Your continued use of the Service after any changes constitutes your acceptance of the revised Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: